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First there was the TV. Then there was the computer. Now 245 million wireless subscribers in the U.S. have their eyes fixed on a third screen – their mobile phone. By far, the most successful strategy to reach this screen has been Text Messaging or SMS (Short Message Service.)
Americans sent over 30 billion text messages in December of 2007 alone – more than all of 2005. This growth and popularity can partly be explained by the immediate, personal, concise, and unobtrusive nature of a 160-character text message.
$1 billion will be spent on mobile marketing campaigns in 2009 (http://www.mmetrics.com)
$16 billion will be spent on mobile marketing campaigns in 2012 (http://www.mmetrics.com)
CONTACT US to find out how text•IT can help you! |
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